Aaron Muller is not some random person who achieved moderate success and, considering himself a wunderkind, decided to write a book just because everyone else is doing it. Quite to the contrary. This book is incredibly well-written, with plenty of personal experiences and explanations, in a personable tone, that this is unlike any business-related book I’ve ever read. I’ve never had any interest in having a small business, knowing how much work it is and how I’m predestined to fail, but I’ll admit, this book had me thinking about the possibilities. I never even knew that buying and selling businesses was a thing. I mean, it makes sense that it’s a thing but I just never thought about it. I’ve always just subconsciously thought that having a small business meant starting from scratch. The author advises against just that, which is where the buying and selling of established businesses come in.
Every step to owning a profitable small business, the keys for success, the pitfalls to avoid—these were all laid out in easy to understand terms. It’s also a bit of a self-help book on how to approach your work no matter what, if it doesn’t make you happy, you should do something else. He addresses the hang-ups and worries people have about starting and operating a small business, and the risks involved. He doesn’t sugarcoat it, he just tells you how best to be successful. He wants to help you become a business owner who doesn't just work 5,328 hours a week, trying to keep your business afloat. He wants you to be able to delegate the work, enjoy your success, not be so stressed out that you can't even enjoy any money that you make. After reading this book, I feel like an entrepreneurial spirit, a good broker, and the principles in this book is all you need to have a successful "lifestyle business."